ONSLOT helped launch an ambitious new brand: iHeart media. We partnered with the brand’s parent company to develop major music entertainment TV franchises, events, TV specials, and a robust digital content initiative — all centered around celebrating musicians and the people who love them. From short documentary segments to on-stage performances, we helped fans see their favorite artists like they never had before: a performance from Queen, duet with Sting and Lady Gaga to intimate conversations with Coldplay, Rhianna, and Bruno Mars. We captured passionate fan stories, like a woman who road tripped from Poughkeepsie to Las Vegas to meet Carrie Underwood. Whether featuring an artist performance, back-stage interview, or following a music lover’s story, we made sure artists’ fans could experience it all.

ONSLOT launched iHeart’s 10 entertainment franchises, developing tentpoles and brand integrations across all platforms alongside an integrated content strategy and single robust content ecosystem. We established iHeart’s internal agency and supported the brand in becoming one of the country’s largest media companies, continuing to work with iHeart by consulting on creative, technical production, and hiring talent.