Farm Sanctuary is an innovative non-profit organization that moves the needle on animal compassion and plant-based living. Farm Sanctuary’s story began when Founder Gene Bauer rescued a sheep from a pile of dead animals at a stockyard, taking her to live out the rest of her life at Farm Sanctuary. Farm Sanctuary has since expanded; visits to sanctuary locations are a primary way the organization shows people, first-hand, the beauty and brilliance of farm animals and why plant-based living should be our future. But, the onset of the COVID-19 pandemic meant all sanctuary locations closed. ONSLOT immediately rallied with the organization’s communications team to develop a new content strategy that could not only help the organization continue connecting with their supporters digitally, but bring Farm Sanctuary's mission to a bigger and broader audience. We created a programming slate that augmented live events the organization hosts throughout the year—like the annual Adopt a Turkey program and fundraising gala—into exciting virtual experiences. With COVID production protocols as our guide, we deployed select team members across the country to capture stories that illuminate Farm Sanctuaries mission to transform the treatment of animals, people, and the planet through compassionate vegan living.